SVP, Director of Brand, Affinity & Community Affairs for a leading regional bank (Connecticut)

The placement: SVP, Director of Brand, Affinity & Community Affairs for a leading regional bank in the northeast. The bank has around $25 billion in assets and its full range of financial services is delivered by approximately 3,000 bankers. The SVP, Director of Brand, Affinity & Community Affairs will develop and execute marketing initiatives to drive sales, customer acquisition and improve customer loyalty. Our placement came from Priceline.com, where she helped reorient customer service to focus on high touch and quality, and whose social media campaign she developed and successfully implemented.